APE: Author, Publisher, Entrepreneur – How to Publish A Book by Guy Kawasaki and Shawn Welch is a must read for anyone who wants to write a book.
No matter if you choose the traditional publishing route or decide to go with self-publishing, Guy clearly examines both routes and shows clearly the advantage of self-publishing.
APE covers everything you need to know in order to publish your own book. Guy’s difficult experience with placing 500 digital copies of his book into the hands of others led to the creation of APE.
An unfortunate situation means that we can benefit from his experience.
Writing my own book was a dream of mine, until I read Guy’s description of what an author goes through with a traditional publisher. My heart sank.
When I reached one-third of the way through the book I was determined that publishing a book would never happen for me because of the daunting process required through traditional publishing. Guy had the remainder of the book to convince me otherwise.
Thankfully there is another way.
Guy clearly takes you through step-by-step directions in a no fluff manner to publish your own book.
It is as if they read my mind because pros and cons are given and reasons why he chose one method over the other.
Effectively marketing your new book is covered, including allocation of budget funds for each aspect. Some items are zero and goes on up from there. The price of this book is definitely worth it for this information alone.
Guy Kawasaki writes “Ebooks and tablets are rearranging the publishing landscape” but it is Guy Kawasaki who is bringing the power back into the author’s hands.
The difficult process of determining the price point for your book is discussed in detail with suggestions for effective prices. He also provides creative ways to adjust the pricing and drive interest.
Whether you are a social media guru or just getting started, Guy shares his tremendous social media experience and tools to help market your own book.
This is not simply a book you read once and put on the shelf. You can skip around to the chapter that is important in your writing process at the moment. Mark up sections and come back to them later. APE is a resource guide you will refer to again and again as you write, publish, and market your book.
While Guy and Shawn cannot write your book, their detailed instructions and expertise will take your dream book to a finished product that sells.
Once you finishing reading APE you will have everything you need to know to self-publish your own book and to be honest they are really giving away their vast knowledge for such a low price that includes thousands of dollars of valuable information.
Guy even shares how he APEd this book so “that on the day your book ships on Amazon, there are dozens of people who have already read it.”
If you are looking for lasting humor between two authors, skip to page 270. Shawn leaves a little note that made me chuckle.
Be sure to allow plenty of time to absorb the abundance of information. The book is filled with so much knowledge it made my head spin. Best taken in small doses, read APE before you write your first book. You will thank me.
Now go find that book that is deep inside your heart, take a deep breath, and write. You can do this!
My name appears on page 274 and are the last two words of the book if you don’t count the glossary. Not kidding. I was one of the Beta Testers and was beyond thrilled to read his book before it was published, let alone have my name mentioned in the book.
UPDATE: Guy offered to remove the glossary so I could have “the last two words in self-publishing” and I think he’s onto something.
Guy graciously provided an APE shirt but my son thought it was for him and kind of went APE over the shirt. I was trying to get a nice picture of him, but he is a young APE and perhaps future author who had a better idea. No bananas were harmed in the making of this picture.